Mastering the architecture of information. A deep dive into structure, scale, and optical mechanics.
Understanding the micro-details of a letterform is the first step to mastery. Hover over the glyph to explore its DNA.
Harmonious typography is math, not magic. Use a modular scale to generate consistent type sizes.
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"Typography needs to be audible. Typography needs to be felt. Typography needs to be experienced."
Why mathematically centered text looks wrong. Curved letters (O, C) need to overshoot the baseline to appear the same size as flat letters (H, E).
Don't just scale down. Adjust line-height (tighter on mobile headlines) and tracking (looser on small sizes) for optimal readability.
Type is interface. Use weight changes and color shifts to indicate interactive states without relying solely on underlines or buttons.